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AND Academy

Sharp Pencil Design Studio

25 Nov 2023

All about AND Academy

ABOUT AND ACADEMY


AND Academy is one of a kind design upskilling platform launched by the Indian Institute of Art and Design (IIAD), New Delhi, a leading design school established in collaboration with Kingston School of Art, London.

Backed by a decade of experience in design education, we offer professional design courses for graduates and working professionals from varied backgrounds. Our live and interactive courses steer away from traditional learning models by optimising accessibility and convenience to let you learn and work together .


By combining expert mentorship, practical training and industry exposure, we guide you towards a better future in the industry.


HOW WE TEACH


  • Live instructor-led sessions: Interact with mentors, ask questions, clear your doubts and receive feedback on your work.


  • Cohort-based learning: Learn with and from peers from diverse professional backgrounds; benefit from rich discussions and build a network.


  • Learn from practitioners: Work on real-world projects under the guidance of design professionals to get industry exposure and develop a market-relevant portfolio.


  • Tech integration: Collaborate on digital workspaces such as Miro, Figma-Jam, etc. and access course material on our world-class Learning Management System.


OUR TEAM


We are a vibrant community of designers, thinkers and educators. Our team of passionate individuals and collaborative networks come together to reimagine design education.


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COURSES

GRAPHIC DESIGN


Accelerate your career in Graphic Design and work with top brands. Learn Brand Identity, User Interface, Publication design and much more. Work on real-world projects and gain software skills while building a professional portfolio.



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An industry-focussed Graphic Design programme that enables you to create visual design for brand communication, promotions, publication design, across print and digital media. Choose from a range of courses: a fast-track part-time Certificate / Diploma course, a comprehensive part-time PG Diploma or an immersive full-time PG Diploma.



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Accelerate your career in User Experience & Interface (UX UI) Design and join the creative workforce. Learn user research, design thinking, wireframing, prototyping, Figma and much more. Work on real-world projects to build your professional portfolio.



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We offer industry-focussed courses that teach you the fundamental elements and processes of user experience design needed to create human-centred digital products and interfaces. Our part-time courses empower you to work and learn together with conveniently scheduled evening sessions. Choose between the 18-week UX UI Certificate, 34-week UX UI Diploma, 34-week UI Diploma and 1-year UX UI PG Diploma courses.



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Launch your career in Interior Design. Learn spatial planning, interior styling, project management, and 3D rendering. Work on residential as well as commercial projects and build a professional portfolio.



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Interior Design courses that build your proficiency to tackle residential as well as commercial projects. Learn from experienced architects and interior designers who bring their practical industry experience to the classroom. Choose from a range of part-time courses: a fast-tracked Certificate course, a comprehensive Diploma course or an advanced PG Diploma course.



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Expand your visual design abilities with proficiency in Animation, Visual Effects and Interactive media. Create interactive and engaging graphics in motion for websites, apps, video games, Ad films and TV channels.



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DIPLOMA

25 weeks150+ Hours of Live SessionsEvening / WeekendPlacement Support
  • A specialised, industry-focused curriculum for those with an eye for visual design and moving images. This fast-track course lets you work and learn together with conveniently scheduled evening/weekend sessions. Advance your motion graphics career with an industry-relevant portfolio and placement support.




    Duration : 25 Weeks

    1

    Introduction to Visual Language

    • Elements of visual design

    • Colour theory

    • Principles of visual composition



    2

    Elements of Motion

    • Principles of animation

    • Concept of time and space

    • Playing with rhythm, mass & weight

    • Composing foreground & background

    • Staging and animation



    3

    Motion Emotion

    • Role of emotion in communication

    • Sound design

    • Text in motion / Animate text in composition

    • Logotype animation


    4

    Character Design

    • Introduction to personality & caricature

    • Character anatomy

    • Personality & caricature

    • Bringing life to inanimate objects

    • Characters in motion


    5

    Motion Graphics for Communication

    • Screens that illustrate, animate and communicate

    • Gamification

    • Title sequence

    • Explainer videos

    • Channel Packaging


    6

    Capstone Project

    • Understanding brand attributes & characteristic

    • Elements, components, patterns and assets for brand systems.

    • Developing brand characters



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