top of page

Communication Design

Sharp Pencil Design Studio

What is Communication Design


Communication design is a discipline or process that combines the principles of designing with information development and is aimed at communicating with people through the intervention of media such as print, electronic or presentations. Communication design course has been an attraction for many people since it inspires, motivates, and creates desires in the process of making a favourable impact on the minds of the masses. Whether to build a brand or move sales- it can play a huge part in the promotion of a message and mould a buyer’s behaviour. It involves market research, creativity, and various technical skills like the knowledge of typography, colour theory, and page layout etc. 




 

Communication design helps to create visual hierarchies. From the early school of arts and graphic design, this discipline has attracted many students which led to the growth in the school of thoughts and how it can play a vital role in the human communication process. Fields such as print media, photography, film making, game design, animation, research, interaction design, digital media, etc have given communication design a professional touch in this competitive world. This emerging branch of study has led to possible findings of innovative design and applies them for a change in this society.


Communication Design Course Highlights 


Degree- B.Des, M.Des, B.Sc, M.Sc


Duration- B.Des (4 years)

M.Des (2 years)

B.Sc. (3 years)

M.Sc. (2 years)


Eligibility- B.Des and B.Sc. (10+2 any specialisation)

M.Des and M.Sc (Bachelor's degree)


Admission Process- B.Des and B.Sc. (Entrance test / Cut off)

M.Des and M.Sc (Entrance test / Cut off)


Top Entrance Exams- NIFT Exam, NID DAT, AIEED, SEED


Course Fees- Rs 30, 000 to Rs 7.13 lakhs


Top Colleges


IDC IIT Bombay - Industrial Design Centre, Indian Institute of Technology

SID Pune - Symbiosis Institute of Design

Srishti Manipal Institute of Art, Design and Technology, Bangalore

CIT Kokrajhar - Central Institute of Technology

Nirma University, Ahmedabad

PES University, Bangalore





Career Options


  • Graphic designer

  • Promotion and merchandising officer

  • Art Director

  • Website designer

  • Industrial Designer

  • Interior designer

  • Lecturer


Average Salary

Rs. 7 LPA


Recruiting Companies

  • DOT

  • School of Design

  • Tata Communications

  • BYJU’s

  • Amazon

  • Netflix


Eligibility Criteria (UG & PG) of Communication Design

Each course has its own set of eligibility standards that must be met in order for an applicant to be considered for enrollment. To get admitted to the college of their choice, Communication Design students must complete certain basic requirements. This is the bare minimum that the student must meet; else, his or her application would be turned down. The following are the prerequisites for enrolling in a Communication Design programme.


Eligibility Criteria UG Courses


Admission in top colleges and institutes has admission criteria to take the best of students and the ones who are eager to learn and choose differently. The admission criteria include:


  • Passing class 10+2 from a registered board

  • Scoring at least 55 per cent marks in class 10+2

  • For admission into B.Des, the student must have studied science subjects in class 10+2

  • The student must score at least 50 per cent in science subjects

  • The students must score at least 45 per cent marks for admission into the bachelor of fine arts course

  • Students might be from any stream for studying fashion communication


Eligibility Criteria for PG Courses


  • There is no age limit to pursue Masters in Design

  • For admission into a master's degree, the student must have studied design

    or architecture or fine arts in the graduation level.


Specialization or Similar Ones 

Communication Design courses and specialisations are available in a variety of formats. Those with similar specialties may have similar job opportunities after graduation. Specializations in design, fashion, and other industries are available to students. Specializations in Communication Design include the following:


  • B.Des in Communication Design

  • M.Des in Communication Design

  • B.A in Communication Design

  • M.A in Communication Design

  • P.G.D in Communication Design-


Top Communication Design Colleges in India 

India is home to some of the world's best Communication Design institutions, with alumni going on to form some of the world's most well-known design firms. The following is a list of well-known colleges in India that offer Communication Design degrees:



Top Private Communication Design in India

Communication Design programmes are available at a number of Indian universities. The admissions process for this programme is based on both merit and entrance examinations. Tuition costs differ from one college to the next. Here is a list of the best private Communication Design schools in India.


Indian Institute of Design, Rajkot

The Design Village, Noida- 1,850,000

Vidyashilp University, Bengaluru- 1,962,500

Rishihood University, Sonipat- 1,800,000

APGSU Shimla - Alakh Prakash Goyal Shimla University- 320,000

Sasi Creative Institute of Design, Coimbatore

RV University, Bangalore

DOT School of Design, Chennai

Jagran School of Visual Arts and Design, Bhopal- 650,000

ATLAS SkillTech University, Mumbai- 2,435,000


Top Government Communication Design

Colleges in India 


Communication Design programmes are available at a number of Indian universities. The admissions process for the Communication Design degree is based on both merit and entrance exams. Tuition costs differ from one university to the next. Here is a list of the best government Communication Design institutions in India.



Scope of Communication Design in India and Abroad

Whether it is in the field of print or public design, or advertising and event design, the scope in this career is vast and so the academic course has developed and soon it will be one of the most important courses in any country. In India, institutions like National Institute of Design (Ahmedabad), Pearl Academy (Mumbai, Delhi, Jaipur), MAEER’s MIT Institute of Design (Pune), GD Goenka School of Fashion and Design (Mumbai), Sir JJ Institute of Applied Art (Mumbai) and Delhi College of Art in New Delhi are the pioneers of coming up with new opportunities.


The scope abroad is even more. Colleges like Chelsea College of Arts in Chelsea, Macquarie University in Australia, or even London College of Communication in London gives out immense opportunities for students all over the world to learn and master the art and science of communication design and carve a niche in it.


Course Subjects


Subjects in any course assist applicants in gaining a wide understanding of the course. The disciplines of Communication Design provide candidates with information about the course as well as a variety of work options. Communication design institutes keep updating their syllabus as this subject is still in its fledgeling state and is thriving on everyday advancements of technology. So, one can expect many more subjects or different subjects to be there in the courses offered by different institutes. These are some of the subjects that come under Communication Design:


Subjects covered in UG


  • Indian Heritage Drawing and media exploration

  • Typography

  • Introduction to digital techniques

  • Art appreciation

  • Colour and form studies

  • History of design

  • Colour, context and composition

  • Drawing and representation techniques Environmental studies

  • Narrative structure

  • Fundamentals of graphic design

  • Industrial economics

  • Conceptualisation and visualisation

  • Colour concepts

  • Selective writings for self-study

  • Communication studies + semiotics

  • Software skills

  • Research methodology and craft study Design methods and process

  • Introduction to printing technology

  • Documentation skills and presentation techniques and design project

  • Graphic design for the social sector

  • Introduction to film language

  • Visual identity design

  • Elements of moving images

  • Introduction to interactive media Design management

  • Portfolio design

  • Science and liberal art

  • Advanced design project





Subjects covered in PG


  • Introduction to industry practises

  • Brand positioning and curatorial practices

  • Design philosophy and Digital representation critique and brand communication

  • Designing research methods

  • Visualisation

  • Industry guided project proposal

  • Introduction to experience design

  • Information design

  • Trend research and forecasting

  • Sustainable systems and craft studies

  • Introduction to social design


Careers in Communication Design


The communication design course has varied job availability with an innovative approach and even various startups hire communication designers for their web portal or design or many other works.  Other job profiles like design thinking expert, industrial designer, interior designer, and user experience designer are also available.


Graphic designer

This job is into the creation of visuals that relate or facilitate an idea or a story. With the help of computer software, they create visual concepts which inspire and captivate customers. Layout and production design is developed for advertisements, brochures, reports and magazines.


Promotion and merchandising officer

Their job is to create and also organise promotions and various other advertising campaigns. Even managing layout plans for the store and all other promotional activities are executed by them.


Art director

They are the creative leads at marketing and advertising companies. They work with designers and artists to create a product vision and oversee the creative process by guiding the creative people who work under them.


Website designer

Website designers construct the look and feel of the website using various images, HTML, and JavaScript.


Industrial Designer

They develop manufactured products’ concepts like cars, appliances, toys and electronics. They combine art, engineering and business to develop products for everyday use.


Interior designer

Their job is to make the indoor space safe, functional and beautiful with proper space requirements and decorative items with only selective essentials.


Lecturer

Aspirants can also become a lecturer of various subjects in the communication design field and teach and encourage students to work and gain knowledge in this area of study.

Sharpencildesignstudio@gmail.com

​

Communication Design
bottom of page